The Spring Fair exhibition at NEC last week (4th – 8th Feb) proved to be a big success for Tankel Diamonds.
Our stand welcomed customers both existing and new keen to explore the company’s reputation for having the right diamonds at the right prices, especially our superb value 1 carat diamonds. The value of these diamonds is exceptional due to our long-standing connection with one of the world’s leading diamond producers. Plus with a number of our ‘A’ board posters strategically positioned outside Halls 17 & 18 visitors could not fail to notice the strong Tankel brand and proposition.
At Jewellery & Watch, we took the opportunity to introduce some fabulous new large diamonds at fantastic prices as well as to strengthen close working relationships with our retail clients as well as develop new partnerships. In fact we opened several new accounts who were all impressed with both our range of loose diamonds and our range of ‘Fine Jewellery’ including diamond rings, earrings, and pendants – all offering unbeatable value. We are able to offer this unbeatable value as we pride ourselves on our ability to buy well from international markets and as our company does not have a high cost basis, we look to pass this price advantage on to our retail clients.
Also trust is a vital facet of the diamond business, and Tankel work very hard to promote this as a key strength of our company. We have been working with our main supplier and a number of our clients for three generations and in today’s world that is something very special.
Then again we like to think everything Tankel does is ‘special’ to someone.