The Price is Right
With the strapline 'superb value diamonds', family-run Tankel has been supplying the UK jewellery industry with diamonds and diamond jewellery for over 60 years.
During this time the Glasgow-based firm has seen its reputation soar, and is today recognised for securing the best possible prices for clients, without compromising on quality.
Tankel only supply natural diamonds and every stone is tested to ensure that it is natural and provide customers with that extra peace of mind.
"Our ethos is to offer superb value diamonds and genuine value for money," shares Tankel director, Tony Tankel, with Professional Jeweller.
With a growing client base, Tankel has partnered with some of the UK's leading independent and national jewellers to deliver the best diamonds at the right prices.
Every customer of Tankel is a house account, meaning there are no extra costs associated with agents or commission for sales representatives, and clients get to deal directly with the family business themselves. "Relationships are hugely important in the diamond business," says Tankel. "Several of our clients have been customers of Tankel for three generations. As a company we take pride in this and we genuinely try to help our customers by being flexible, giving advice and sourcing the right diamond at the best possible price." "We always strive to offer the best possible service to everyone," he affirms.
A key strength of the family-run company is its ability to buy well from international markets, keeping
Tankel's cost basis low so that the firm can pass this advantage on to its customers, so that they in turn can compete very effectively.
"We have a growing reputation for being able to provide large diamonds from 2cts-6cts at very low prices and we have become the first telephone call for many UK retailers looking for these diamonds.
"These diamonds are very white in colour - D to F - with small white marks, not black, which are not visible to the naked eye. 2019 saw a continued increase in the sale of these diamonds for Tankel. Most of the public have fixed budgets but they still desire as big a diamond as possible within their budget." 2019 was a successful year for the company.
The bestselling product last year continued to be the 1ct single stone, which Tankel has been marketing for a number of years. "We are able to source these stones at very low prices. The UK diamond market still remains very price sensitive so there is an ever increasing demand for this kind of product. For those who need smaller single stones the company offers a similar product from 0.25, 0.33, and 0.50 to 0.75."
- PDF | 804.22kb